Over thousands of years, the Chinese always treat Spring Festival as a big event that cannot be handled casually. Thus to have a high-end Spring Festival, they do Spring Festival Shopping and buy a lot of stuffs, which are generally defined as New Year Goods (年货). Beijingers do Spring Festival Shopping, too. Every year when it is the last month in Lunar Calendar, the big markets in Beijing are always crowded with people who are buying New Year Goods. And the price offered by the shrewd retailers is often higher than normal. Beijingers’ Spring Festival Shopping often covers several categories: food, clothes, superstitious stuffs, household supplies, playthings, and decorations. Among them, foodstuffs such as all kinds of meat, vegetable, fruits, rice cakes, earthnut, melon seeds, etc. take a big percentage.

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